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For all you aspiring video makers out there, a couple of lessons from Haley's story:
- Music selection is everything. Haley's video uses a track from a Brazilian band, CSS, called "Music Is My Hot Hot Sex." Not only do the lyrics sound like they were written by an iPod fetishist, the song has the perfect YouTube trifecta: pounding beat + accented female singer + constant references to sex.
- You don't need high production values. Heck, you don't even need a camera. Haley assembled his clip in a day from video clips taken from Apple's website, the NY Times reports.
- Lavishing uncritical love upon a company's products is a far better way to get them to pay attention than, say, sending them a bunch of suggestions in a letter.
this one is definitely better than the official version.
I can see the selling points mentioned - pounding beat, accented female singer and constant reference to sex. XDDDDDDDDD
Student’s Ad Gets a Remake, and Makes the Big Time - New York Times: "By STUART ELLIOTT"
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